Blog
Notes on ads that answer.
Three things we keep explaining to the people who pay for the ads, written down once, in plain words.
3 Sep 2026 · 5 min read
We gave an AI a Google Ads account. Here's the fence.
An AI that reads your ads is useful. An AI that can change them is dangerous. Here is what keeps ours on the right side of that line, in plain words, and the five questions to ask any tool near your money.
3 Sep 2026 · 5 min read
The audit told me what's broken. Then it left.
Every audit ends with a list of problems and a “you should probably…”. Then you are alone with the account again, afraid to touch it. A finding should come with a hand on the wheel.
3 Sep 2026 · 5 min read
It's 11 p.m. and you're wondering where the ad money went
The question is simple. The interface answers in match types and optimization scores. What you need is a sentence with a dollar figure and a place in it.
Start with the free Waste Scan.
It is the first thing to ask for. In about five minutes, read-only, it names what your account wasted last month in dollars from your own numbers. Then keep asking: how the ads are doing, which keywords to add, what a new campaign should look like. Any fix it suggests waits for your approval, and so does any campaign it drafts.
Run your free Waste Scan- Read-only scan; nothing changes while it runs
- Findings in dollars, from your own account's metrics
- Then ask anything: performance, keywords, a campaign draft
- Free Waste Scan - no card required
- Every change shown first, applied on your yes, undone in one click